The distribution and sales channels for a new eyewear collection - what are they or should they be?

The distribution channels for eyewear are increasingly diversified and important compared to a few years ago.
A distinction must be made between the distribution of eyeglasses and the distribution of sunglasses.

Sunglasses are more and more conceived as a fashion product so they require less the presence of specialized personnel at the time of sale, unlike eyeglasses. Sunglasses are often purchased for aesthetic reasons and therefore chosen according to clothing, style, occasions, to enhance the personality of the wearer.
The collections are therefore increasingly present in stores dedicated to the world of fashion and clothing.

In recent years, the online distribution channel has become increasingly important, with which the consumer is increasingly confident and familiar. Virtual stores are in effect a place able to tell the brand and its story, to involve users and accompany them in their purchasing choices. A new industrial project whose core business is a new eyewear collection cannot therefore ignore the online distribution channel.


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