The possible compositions of a material make it possible to create colours, textures and motifs which allow for the expression of a style and a value which can be of modernity, innovation, a break with the past or, on the contrary, continuity with previous collections, interpreting an already existing style. defined and established.
In recent years there has been a strong conversion to the use of eco-sustainable materials.
The research of materials is combined with the development of colors which gives the eyewear a specific visual imprinting. Color often influences a consumer's purchase choice, so this phase is just as important as the choice of materials.