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Choosing the right positioning

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Francesco Busti - Founder and Ceo Busti
Today the positioning of the product is strictly linked to the contents, so the brand is no longer sufficient to guarantee the right positioning, the contents, the technologies and the production know-how, all of which are fundamental to distinguish the product high quality standards.
All these contents become essential for the correct positioning of the product.

Tag: brand services eyewear eyewear collections development strategy eyewear startup consulting positioning of the eyewear products on marketplace product positioning strategies eyewear strategic positioning of the product sunglasses

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