Can innovative and trendy glasses be enough to be successful?

No, because it is important for a collection project to take into account many aspects and the creative side is just one element of the whole business model.
The structure of an eyewear collection must consider multiple details, some of which are more important than others, but none of them alone is sufficient to guarantee success.
The design of an eyewear collection is an important lever but it is not itself a market entry guarantee.
It is paramount to make a project that is responsive to the brand image and that embodies the identity values of the brand itself.
On this premise it is then possible to study an effective and successful communication.


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Siglacom - Internet Partner